Director of Marketing and Media Relations
The Director of Marketing and Media Relations is responsible for advancing the museum’s mission by managing the marketing and public relations strategies, programs, and initiatives to expand the museum’s audience and maximize revenue. This position requires specialized work focusing on the promotion and interpretation of the museum’s mission to local, regional, and national constituencies. The marketing and public relations manager is responsible for implementation of a vital marketing program including online media, creation of high-profile image with all media (press, radio, television, magazines) and development, creation and dissemination of all collateral material. The bottom line is to increase attendance at the museum and at events and programs, to add new and retain members, to help increase donations and to support the museum’s educational messages.
• Serve as representative of Lindsay Wildlife Experience to the community, government officials and business leaders under the direction of the executive director. Design, manage, execute institutional, program, and event marketing and public relations campaigns to include radio, print, television, online, outdoor and on streets.
• Responsible for meeting revenue goals of specific program initiatives including membership, admissions and event rentals.
• Develop and oversee design, production, and media placement of Lindsay advertising. Work with program staff to market and advertise new and seasonal programs. Responsibility includes managing marketing and publicity calendar for promoting programs and events.
• Oversee all email marketing.
• Oversee the design and production of museum collateral including, rack brochures, invitations, print and on-line advertising and website. Maintain style guidelines and maintain integrity of brand. Serves as Lindsay Wildlife’s webmaster. Works with small team to implement changes on website. Oversee the museum’s online tools and emerging technologies including but not limited to website, social media, mobile
applications; produce and disseminate newsletters.
• Negotiate and execute advertising placement in media, monitor and analyze results, and identify most cost effective use of resources. Maintain records of media contracts, placements and deadlines; update museum web home page and “what’s happening” listings; work with staff to keep web copy accurate and timely.
• Write, disseminate and follow up on press releases on events and programs. Work closely with local media to insure that the museum is covered in the community and
• Support the marketing and advertising of special events including the annual gala, membership events as well as small third-party marketing and fundraising events.
• Work with the Development Director to create annual marketing plans. Work with board of directors to promote image and visibility in the community. Assist with any and all
volunteer marketing efforts.
• Meet with senior staff members to learn about ongoing needs, events and development and to coordinate efforts. Work with program staff to set goals for revenue-producingprograms and plan marketing campaigns to meet goal.
• Bachelor’s Degree
• At least 5 years of work experience in media relations, public relations writing, media planning and execution.
• Demonstrated commitment to exemplary standards of customer service; flexible, courteous, and enthusiastic personality.
• Exemplary verbal, written, and interpersonal communication skills, including public speaking to diverse audiences.
• Strong self-motivation and ability to work independently as well as in a highly collaborative team environment.
• Working knowledge of database programs; Raiser’s Edge CRM system a plus.
• Comfortable working with the general public, volunteers, donors, members, and staff in person, via phone, and email.
• Must be available to work occasional early mornings, evenings, and weekends.
• Medium strength demands include exerting 20-50 pounds occasionally, 10- 25 pounds frequently, or up to 10 pounds constantly. Requires handling, using vision and hearing,
• Frequently requires standing, fine dexterity, walking, lifting, sitting, reaching, pushing/pulling, balancing, and twisting. Occasionally requires carrying, kneeling, foot controls, bending, and crouching. Rarely requires climbing.
• Frequently requires time pressures, frequent change of tasks, irregular schedule/overtime, performing multiple tasks simultaneously, working closely with others as part of a team, tedious or exacting work, and noisy/distracting environment.
• Rarely requires emergency situations.
OVERALL WORKING CONDITIONS:
• Occasional exposure to unpleasant environmental conditions and/or hazards.
• Primarily office environment, as well as public exhibit hall programming, and infrequent outdoor event and/or outreach sites.
Hours, Benefits & Compensation
Starting salary is $70,000 per year. This is an exempt, full-time position with medical and dental benefits, vacation, sick days and holidays.
EEO Policy Statement
It is the policy of Lindsay Wildlife Experience to afford equal employment opportunities to all qualified individuals without regard to their race, color, ancestry, religion, sex, sexual orientation, national origin, age, physical or mental disability, citizen status, veteran status, gender identity or expression, or any other characteristic or status that is protected by federal, state or local law.
Send cover letter, resume and three references to: [email protected] Please put “Director of Marketing and Media Relations” in the subject line.
References will not be checked without permission.
*Submit all materials in PDF format with your first initial and last name in the document name.
Open until filled.